Untapped combines the industry’s leading insights tools with exceptional data analysis, and mind-blowing creative talent.
Using our proprietary QUARTERBACK tool, we get these three elements working for rights holders. We grow digital sponsorship values, increase sponsor retention rates and improve the fan experience.
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Simon Eaton
FOUNDER
Simon has over 15 years experience in media, data and tech.
He loves helping businesses leverage data and tech to achieve their goals and audiences.
Experience at Fifty.io, AVORA, Adaptly, the EFL & RadiumOne.
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Steven Gould
FOUNDER
Steven is a commercial strategy expert specialising in boosting sponsorship revenues through the strategic use of data and insights to enhance retention and renewals.
With extensive experience in senior commercial roles at Team GB and IMG, he has a track record of leveraging cutting-edge marketing technology in order to drive commercial growth.
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Tom Hines
FOUNDER
Tom is an experienced creative lead and sports media expert. He now specialising in helping clubs, leagues and governing bodies set, and deliver, commercial media strategies across sponsorship, rights sales, digital and TV formats.
Formerly of Chelsea, BT Sport, England Rugby and Arsenal, founder of J40 Media.
